If you haven’t heard yet, the hacking community known as Anonymous hacked the Burger King Twitter account, changing the branding to reflect McDonald’s and its fish nuggets.
Anonymous even points the account to a missing press release on Burger King’s own site. They were thorough.
Twitter reacted with plenty of 140-character quips.
To complete the burger trifecta, Mashable’s Alex Fitzpatrick was able to get Wendy’s to tweet their innocence.
The Whopper king’s account was suspended after one hour, fifteen minutes, with Burger King releasing this statement:
“It has come to our attention that the Twitter account of the BURGER KING® brand has been hacked. We have worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings. We apologize to our fans and followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics.”
Before the account was suspended it gained more than 30,000 new followers.
Anonymous hasn’t stated what specifically caused its actions. However, two tweets linked to photos eluding to its reasoning. One being a disgusting and mistreated hamburger (seen below), the other claiming an employee was caught in the bathroom doing drugs.
Regardless of Anonymous’s reasoning for the hack, at the end of the day we’re talking about Burger King – and as Philip DeFranco said, when was the last time we were doing that online?
Sure, Burger King has some work to do to clear this up and get its account back online (hopefully with a stronger password). But it’s also a huge opportunity to capitalize on the forgiveness social media can allow and use this as a launching point to a new social media presence. The Hamburglar doesn’t need to get the last laugh.
Question: What do you think is the best way Burger King can capitalize on the hacking?