In my last post, I discussed the four steps to uncover the digital marketing needs of a local business. Today, I want to dive deeper in to the questions we at Fusionfarm ask to uncover and formalize a digital marketing strategy that is right for your business. We’ve been fortunate to work with a number of local businesses Understanding the business Fusionfarm wants to understand where you came from and your direction. Some of the basic items we cover are: What is the current trends in the market? What are your business expectations this year and how will they be… (continue reading)

Fusionfarm is happy to announce that we partnered with Ascent, a non-profit organization that helps women-owned businesses grow. With the partnership, Fusionfarm will help women-owned businesses gain exposure by offering a special rate for our web development, SEO/SEM, social media, reputation marketing, email marketing and other digital marketing services. Iowa women-owned businesses rank last in the nation for cumulative growth in the number of firms, revenue and employment, according to a 2012 and 2013 report from The State of Women-Owned Business Report commissioned by American Express OPEN. Ascent was formed to inspire and connect women business owners to resources available… (continue reading)

After the launch of Facebook Home for select Android phones last week, Facebook recently updated its iOS app (version 6.0) to provide some new features to iPhone users. The two new features with the update are Chat Heads and revamped News Feed. Facebook Home was Facebook’s major foray into the mobile experience. With the launch of Facebook Home, Android users would be immersed in a complete Facebook experience every time they used their phones. Unfortunately, for iPhone users, Facebook Home was never launched for iOS. However, with Facebook’s latest iOS update, we can see some features from Facebook Home seeping… (continue reading)

As a full service Internet marketing company, Fusionfarm takes a holistic approach to online marketing for small and medium-sized businesses (SMB’s). Our team of dedicated professionals specializes in digital marketing services. We keep current on the latest trends and technology and use the most efficient online marketing tools to accomplish advertising and marketing goals for our clients. Combined with a team of award-winning designers and digital marketing professionals, Fusionfarm is able to plan and execute a marketing strategy that is customized for each business’ goals and budget. Simply put: Fusionfarm delivers results!   Online Marketing Plans For an online marketing… (continue reading)

The average person sees between 3,000 and 5,000 advertisements every day, according to the latest research. With the number of ads consumers are exposed to, it’s important that advertisers create compelling, bold and memorable campaigns so their message gets heard. This is especially true with online and digital advertisements, where competition is fierce and costs are continually increasing. Speaking of that, have you seen the latest video commercial from Kmart that’s making it social circles? That’s right, I said Kmart. Not every digital advertising campaign is going to live up to that. But whether your business is new to digital advertising… (continue reading)

I’ll continue the series on how the creative and integrated marketing agency services at Fusionfarm can help small businesses. I’d like to continue with examples of how being an active participant in the digital space can help your business be more successful with a review of the strengths, weaknesses and key benefits of email marketing. My colleague, Joe Matar, has written extensively on the benefits of email marketing. While he has focused on specific benefits of email marketing, I’ll review the general strengths and weaknesses and leave you with the two benefits. Strengths of email marketing Direct Response Marketing - One… (continue reading)

Anyone can sell digital marketing services but getting an actual return on the investment demands an understanding of where a business is and where it wants to go. In this ever-changing digital world, many businesses have websites, email marketing programs and other campaigns that are failing to engage its target audience. At Fusionfarm, we believe it’s imperative to start with a proper diagnostic and a targeted strategy. Here are four steps to uncover digital marketing needs for local businesses: Ask questions First, we ask questions that others don’t get to, and we start with identifying your brand. When it comes… (continue reading)

It is vitally important that your brand expresses itself to its audience in a compelling and powerful way. At Fusionfarm we’ve developed our Voice Discovery process for brand expression to uncover your brand’s voice and unlock the hidden power it holds. We like to make things simple for our clients so we’ve developed a snappy little infographic that takes you through the Fusionfarm Voice Discovery concept. Contact us for more information on how to get started finding the strength in your brand’s voice. (Click the image to download the PDF)

In a previous blog post, I shared tips on how to run a successful Facebook contest. I discussed the do’s and don’ts when running a contest through Facebook and shared the value for businesses. In this blog post I will discuss four benefits of a Facebook contest, and use actual business testimonials to show how they have been successful. I have worked with several local businesses who have run successful Facebook contest. This a unique marketing opportunity that can accomplish four things for a business: Allow businesses/brands to build brand awareness, Engage with customers Increase their audience by gaining more… (continue reading)

I’d like to start out a new series of how the creative and integrated marketing agency services at Fusionfarm can help your small business. In this series we’ll present examples of how being an active participant in the digital space via a local design project can help your business be more successful. This may seem like I’m just pimping out the Fusionfarm services but my goal is to inform. My hope is that after you finish reading you’ll have a basic understanding of digital services and how each one can help reach your business goals. I’ll start off by saying… (continue reading)