Search Engine Optimization (SEO)
SEO: Get Your Website Found on the Internet
Search Engine Optimization (SEO) helps improve your website’s ranking in search results – so when people do a search for keywords specific to your business or industry, your website shows up towards the top of the results. SEO is more than just writing keywords and lines of HTML code, great SEO is a process that evolves over time and takes into consideration what people are searching for, what words and phrases they use to search and then tailoring an SEO strategy to meet those searchers’ needs so they can easily find your website. The higher your website ranks in the search engine results pages…the more qualified visitors you will receive.
Ranking high in search engines is vital to your website’s success. A whopping 75% of users never even scroll past the first page of search engine results. So if you don’t show up towards the top of the search results, your website won’t be found. If you want qualified visitors to your site, your website must rank high for these targeted search terms.
A big part of a great SEO strategy is integrating local search. More than 64% of local consumers turn to the Internet first when looking for products and services and more than one-third of all Internet searches contain a zip code or city or state. Local search is huge! When it comes to local search, Google+, Bing and Yahoo! all have local search programs specifically for businesses. These programs have really changed the game and leveled the playing field for small- and medium-sized businesses to rank high on Google, Yahoo! and Bing. This is particularly important because the local search results typically appear towards the top of search engine results – often before the “organic” search listings. If you want to rank high on the search engines, it’s important that you claim your local pages and optimize them to the fullest.
Search Engine Optimization is one of those concepts that can be difficult to grasp. Search engines like Google, Bing and Yahoo! change the way they rank websites all the time. In order to create a successful search strategy, you need to constantly keep up with the latest changes in the SEO world. That’s where we come in…The SEO experts at Fusionfarm Marketing and Creative Agency have more than 13 years’ experience with search engine optimization and can help get your business ranked higher on the search engines.