Variable Data Printing
Personalization Lets You Connect With Your Customers
Every business wants to know their audience. How about getting to know your customers on a first name basis? Variable printing allows you to create personalized messages on your printed materials – everything from your customers’ names, personalized URLs or QR codes, giving you a true one-on-one interaction with your clients.
So what is variable print? Variable print is a form of digital printing, including on-demand printing, where elements like text, graphics and images can be changed from one printed piece to the next. Variable printing allows you to really create personalized letters for your customers, each with the same basic layout, but printed with a different name and address on each letter, for example. Variable data printing is perfect for direct marketing, customer relationship management, advertisements, invoicing or printing addresses on self-mailers, brochures or postcard campaigns.
Our in-house, full-service commercial printing facility is capable of printing all your customized print materials – even short print runs. With more targeted, shorter print runs you avoid heavy ‘shotgun’ campaigns and that leads to faster response times, higher response rates and better customer retention.
With our state-of-the art digital presses, the team at Fusionfarm Marketing and Creative Agency can print all of your variable printing needs in stunning quality and reasonable prices.