Fusionfarm is happy to announce that we partnered with Ascent, a non-profit organization that helps women-owned businesses grow. With the partnership, Fusionfarm will help women-owned businesses gain exposure by offering a special rate for our web development, SEO/SEM, social media, reputation marketing, email marketing and other digital marketing services. Iowa women-owned businesses rank last in the nation for cumulative growth in the number of firms, revenue and employment, according to a 2012 and 2013 report from The State of Women-Owned Business Report commissioned by American Express OPEN. Ascent was formed to inspire and connect women business owners to resources available… (continue reading)

It is vitally important that your brand expresses itself to its audience in a compelling and powerful way. At Fusionfarm we’ve developed our Voice Discovery process for brand expression to uncover your brand’s voice and unlock the hidden power it holds. We like to make things simple for our clients so we’ve developed a snappy little infographic that takes you through the Fusionfarm Voice Discovery concept. Contact us for more information on how to get started finding the strength in your brand’s voice. (Click the image to download the PDF)

South by Southwest (SXSW) continues this week and Fusionfarm has three people attending and networking during the interactive sessions in Austin, Texas. Our focus is on networking and sharing ideas around digital marketing strategies, the latest trends in mobile, big data and product development. I am joined at SXSW with Tim McDougall, who oversees Fusionfarm, and Kelly Homewood, the director of product development and marketing services. “Quality content is definitely going to continue to be king,” Homewood said. “The social media sessions have been good and reinforce that we are doing a lot of the right things. I have been bragging about Fusionfarm’s… (continue reading)

When Junge Automotive Group, a car dealership in Cedar Rapids and Center Point, asked Fusionfarm to develop an television advertising campaign that would be new and unlike any other, we had to be painfully honest if we were to undercover a message that would cut through the white noise of the competition. After some deep research into Junge Automotive Group’s history, sales techniques and culture we came up with a decidedly un-car dealership approach. No jingle, no balloons, no whizz-bang starbursts. Just real people you genuinely like and relate to and, most importantly, can trust. The videos below are what… (continue reading)

Ah, the holidays – maxed out credit cards, the uncomfortable far-too-long kiss under the mistletoe with your creepy uncle Preston (come on, we all have one) and those energy bills – BAH HUMBUG! Well Scrooge-it-no-more you guys, we have a little piece of holiday candy that will put a festive twinkle back in your eye AND teach you how to save some money on your electric bills at the same time. Each year Alliant Energy, as part of their consumer advocacy program, promotes a message of holiday energy saving and safety. And although the list is informative, it’s hardly an… (continue reading)

Larry and Marge, 56 and 52 respectively, were high school sweethearts and married right after graduation. They live in an upper middle class cul-de-sac suburb, drive a gray SUV and cherish their Golden Lab, Champ. They have oatmeal, plain, every day for breakfast and power walk every Saturday morning. Marge loves to garden but only grows Hydrangeas – the blue ones – “Why rock the boat?” she asks. Larry has a bit of a penchant for American Idol and anything made with Velveeta. Is this all sounding a little bit like a rut to you? Yeah, that’s what we thought… (continue reading)

Take a look around you. What do you see? Is a book, newspaper or magazine lying around? Perhaps you see a package of food or a can of soda? It’s easy to forget that everything around you was created with design in mind and is the work of a creative designer. The items lying around your home or office were created by someone who took the time to think about every detail of form and function, readability and image. (Well…hopefully they did.) We are surrounded by design. As designers we are trained to look at the composition in everything around… (continue reading)

“Some good news for newspapers” was the headline in an email that went out last Friday from the Newspaper Association of America. It referenced an Ad Age article, “JC Penney Looks to Newspapers in Revamped Marketing Push.” This is great news for newspapers. And since Fusionfarm is part of the same organization as The Gazette, the largest newspaper in eastern Iowa, it was good news for our organization as well.  (Full disclaimer: I’m also the Publisher of The Gazette — so Happy Friday, indeed!) The line from JC Penney that got my attention, though, was from CEO Ron Johnson. “In many… (continue reading)