As a full service Internet marketing company, Fusionfarm takes a holistic approach to online marketing for small and medium-sized businesses (SMB’s). Our team of dedicated professionals specializes in digital marketing services. We keep current on the latest trends and technology and use the most efficient online marketing tools to accomplish advertising and marketing goals for our clients. Combined with a team of award-winning designers and digital marketing professionals, Fusionfarm is able to plan and execute a marketing strategy that is customized for each business’ goals and budget. Simply put: Fusionfarm delivers results!   Online Marketing Plans For an online marketing… (continue reading)

I’ll continue the series on how the creative and integrated marketing agency services at Fusionfarm can help small businesses. I’d like to continue with examples of how being an active participant in the digital space can help your business be more successful with a review of the strengths, weaknesses and key benefits of email marketing. My colleague, Joe Matar, has written extensively on the benefits of email marketing. While he has focused on specific benefits of email marketing, I’ll review the general strengths and weaknesses and leave you with the two benefits. Strengths of email marketing Direct Response Marketing - One… (continue reading)

Calculating the Return on Investment (ROI) of a marketing campaign is a necessity. The same applies to email marketing. In today’s blog post I would like to spend some time discussing how you can measure the ROI of an email marketing campaign. Measuring email marketing ROI is no different than any other form of marketing. You take your investment in your marketing and compare it to your return. The return is typically measured in revenues or profits. With email marketing, revenue is typically measured by the number of online or offline sales that came directly from the email marketing campaign…. (continue reading)

Local email marketing is a great way for local businesses to market to their customers and prospects in their city, region or state. It can fundamentally change the way a business communicates and builds relationships with customers, drives business to stores (online and off) and is perceived by the local community. The basics of email marketing are similar to those practiced by national brands; however, all too often, local business owners and marketers do not have either the time or expertise to create the desired results from implementing a local email marketing campaign (or, even worse, they have no way… (continue reading)

Email marketing often gets forgotten and lost behind all the talk of social media, SEO and reputation management. But email marketing for businesses is more important than ever. Email is thriving especially as more consumers connect to email 24/7 through smartphones and tablets. It’s not uncommon for consumers to check emails dozens of times per day (I’ve checked it twice since writing this paragraph). So, as a business owner or marketer it’s important to be where your consumers are, and email needs to be one of them. After reading about the six benefits of email marketing, this dynamic marketing technique will… (continue reading)

What if businesses had a marketing tool that could build product and brand awareness, enhance a social media presence and drive in-store sales? Seems like a pipe-dream, right? Well it’s not. With email marketing for restaurants your restaurant can do just that. At Fusionfarm, we’ve used restaurant email marketing to help local restaurants increase brand loyalty , update customers on new menu items and quickly alert customers on promotions. Today I’d like to show how a local restaurant in our market used email marketing to stay connected with its customers, increase its Facebook ‘likes’ and drive sales. Why Restaurant Email Marketing? In… (continue reading)

The Rebel’s Guide to Email Marketing, by DJ Waldow and Jason Falls, starts by asking the reader to type the phrase “email is dead” into Google to see how many results it spits out. The result? An astonishing 1.7 million search results! Based on just that number alone it would seem that email marketing for business is dead. Psych! Email is not dead. DJ and Jason provide stats that prove email is thriving and can help you grow your business. Everyone is doing it: According to a Pew Internet and American Life Project’s Generations 2010 report, 94% of people online… (continue reading)

Engaging your audience through email marketing, and increasing revenue from those current customers. Not an impossible feat at all. In marketing, there are two ways to increase your revenue: Increase the number of people buying your product or service Increase the revenue that is generated from your current customers Today, I’d like to speak to an email marketing strategy we have used for the latter. Sending an email to your customer’s inbox everyday does not guarantee their engagement with, or purchase of, your products. Sometimes it might require a “carrot on a stick” approach to entice them to buy from… (continue reading)