I recently came across an article and wanted to pass it along . The dentist below has found – like many others – that new customers are not finding local businesses the same way they did years ago. The article is a digital marketing campaign case study that any local business can replicate. The story hits home with most clients we deal with daily. Fusionfarm specializes in helping small and medium size business be present and found in this digital world. We hope you enjoy the digital marketing campaign case study and forward to helping you with your digital strategy…. (continue reading)

In my last post, I discussed the four steps to uncover the digital marketing needs of a local business. Today, I want to dive deeper in to the questions we at Fusionfarm ask to uncover and formalize a digital marketing strategy that is right for your business. We’ve been fortunate to work with a number of local businesses Understanding the business Fusionfarm wants to understand where you came from and your direction. Some of the basic items we cover are: What is the current trends in the market? What are your business expectations this year and how will they be… (continue reading)

Fusionfarm is happy to announce that we partnered with Ascent, a non-profit organization that helps women-owned businesses grow. With the partnership, Fusionfarm will help women-owned businesses gain exposure by offering a special rate for our web development, SEO/SEM, social media, reputation marketing, email marketing and other digital marketing services. Iowa women-owned businesses rank last in the nation for cumulative growth in the number of firms, revenue and employment, according to a 2012 and 2013 report from The State of Women-Owned Business Report commissioned by American Express OPEN. Ascent was formed to inspire and connect women business owners to resources available… (continue reading)

As a full service Internet marketing company, Fusionfarm takes a holistic approach to online marketing for small and medium-sized businesses (SMB’s). Our team of dedicated professionals specializes in digital marketing services. We keep current on the latest trends and technology and use the most efficient online marketing tools to accomplish advertising and marketing goals for our clients. Combined with a team of award-winning designers and digital marketing professionals, Fusionfarm is able to plan and execute a marketing strategy that is customized for each business’ goals and budget. Simply put: Fusionfarm delivers results!   Online Marketing Plans For an online marketing… (continue reading)

The average person sees between 3,000 and 5,000 advertisements every day, according to the latest research. With the number of ads consumers are exposed to, it’s important that advertisers create compelling, bold and memorable campaigns so their message gets heard. This is especially true with online and digital advertisements, where competition is fierce and costs are continually increasing. Speaking of that, have you seen the latest video commercial from Kmart that’s making it social circles? That’s right, I said Kmart. Not every digital advertising campaign is going to live up to that. But whether your business is new to digital advertising… (continue reading)

Anyone can sell digital marketing services but getting an actual return on the investment demands an understanding of where a business is and where it wants to go. In this ever-changing digital world, many businesses have websites, email marketing programs and other campaigns that are failing to engage its target audience. At Fusionfarm, we believe it’s imperative to start with a proper diagnostic and a targeted strategy. Here are four steps to uncover digital marketing needs for local businesses: Ask questions First, we ask questions that others don’t get to, and we start with identifying your brand. When it comes… (continue reading)

South by Southwest (SXSW) continues this week and Fusionfarm has three people attending and networking during the interactive sessions in Austin, Texas. Our focus is on networking and sharing ideas around digital marketing strategies, the latest trends in mobile, big data and product development. I am joined at SXSW with Tim McDougall, who oversees Fusionfarm, and Kelly Homewood, the director of product development and marketing services. “Quality content is definitely going to continue to be king,” Homewood said. “The social media sessions have been good and reinforce that we are doing a lot of the right things. I have been bragging about Fusionfarm’s… (continue reading)

Do you realize as a stakeholder in a small or medium sized business that creating quality and compelling content can lead to more sales? I hope to convince you that it will, and it’s important to look toward a competent content marketing agency like Fusionfarm for help. The truth is that small and medium size businesses are in a position to provide high quality content to customers and prospects. The challenge is finding someone within an organization with interest in creating and curating that useful and essential content to grow the business. Creating quality content is a serious commitment and… (continue reading)

In January, the beautiful and talented Kelly Homewood wrote about “Effective behavioral target marketing for local businesses”, on how behavioral targeted marketing works. I wanted to take a moment to elaborate, from a sales side, the benefits of using such a campaign. Just to recap, behavioral targeted marketing simply works by looking at the browsing history, sites visited and purchases made. When that data is recognized by the Iowa SourceMedia Group  sites from a cookie, your ad is delivered, no matter what page a person visits. This aligns your ad with an audience thats more likely to be in the market… (continue reading)

Customer lifetime value is the “Holy Grail” calculation for businesses. A company that is great at customer loyalty will be successful no matter the product or service that’s offered. At Fusionfarm, we act as a consultant to small and medium size businesses to maximize that incredibly important customer lifetime value. Part of our job is to engage with businesses in our community to work as partners. As an integrated marketing agency that solves problems for businesses, customer lifetime value is also highly important to us. BusinessDictionary.com defines customer lifetime value as: “The total gain expressed on a net present value basis that a business anticipates from… (continue reading)