Fusionfarm is happy to announce that we partnered with Ascent, a non-profit organization that helps women-owned businesses grow. With the partnership, Fusionfarm will help women-owned businesses gain exposure by offering a special rate for our web development, SEO/SEM, social media, reputation marketing, email marketing and other digital marketing services. Iowa women-owned businesses rank last in the nation for cumulative growth in the number of firms, revenue and employment, according to a 2012 and 2013 report from The State of Women-Owned Business Report commissioned by American Express OPEN. Ascent was formed to inspire and connect women business owners to resources available… (continue reading)

After the launch of Facebook Home for select Android phones last week, Facebook recently updated its iOS app (version 6.0) to provide some new features to iPhone users. The two new features with the update are Chat Heads and revamped News Feed. Facebook Home was Facebook’s major foray into the mobile experience. With the launch of Facebook Home, Android users would be immersed in a complete Facebook experience every time they used their phones. Unfortunately, for iPhone users, Facebook Home was never launched for iOS. However, with Facebook’s latest iOS update, we can see some features from Facebook Home seeping… (continue reading)

As a full service Internet marketing company, Fusionfarm takes a holistic approach to online marketing for small and medium-sized businesses (SMB’s). Our team of dedicated professionals specializes in digital marketing services. We keep current on the latest trends and technology and use the most efficient online marketing tools to accomplish advertising and marketing goals for our clients. Combined with a team of award-winning designers and digital marketing professionals, Fusionfarm is able to plan and execute a marketing strategy that is customized for each business’ goals and budget. Simply put: Fusionfarm delivers results!   Online Marketing Plans For an online marketing… (continue reading)

In a previous blog post, I shared tips on how to run a successful Facebook contest. I discussed the do’s and don’ts when running a contest through Facebook and shared the value for businesses. In this blog post I will discuss four benefits of a Facebook contest, and use actual business testimonials to show how they have been successful. I have worked with several local businesses who have run successful Facebook contest. This a unique marketing opportunity that can accomplish four things for a business: Allow businesses/brands to build brand awareness, Engage with customers Increase their audience by gaining more… (continue reading)

Facebook’s resident analytics tool is pretty robust. It provides us with great data to understand how your online community is growing, what types of contents are popular, the best time of the day to post and many other insights that can help you craft your content better. However, for people who aren’t familiar with social media engagement metrics, looking at Facebook’s charts can be a bit overwhelming. To help out those of you who are just jumping into the world of social media engagement metrics, here’s a basic guide on Facebook insights to get you started. Getting access to your… (continue reading)

The most significant recommendations on social media for b2b at South by Southwest Interactive arrived Monday from representatives from SalesForce.com, Xerox Corporation and Cisco Systems Inc. The good news is Fusionfarm is already implementing many of these for small and medium size businesses in Eastern Iowa. In other words, these are social marketing tips any business can do starting today. You can recap the entire session I attended on blazing new trails in B2B social marketing by checking out the hashtag #socialb2b or the Storify by Sara LaFauci. Create compelling video content with an embedded call to action A video… (continue reading)

South by Southwest (SXSW) continues this week and Fusionfarm has three people attending and networking during the interactive sessions in Austin, Texas. Our focus is on networking and sharing ideas around digital marketing strategies, the latest trends in mobile, big data and product development. I am joined at SXSW with Tim McDougall, who oversees Fusionfarm, and Kelly Homewood, the director of product development and marketing services. “Quality content is definitely going to continue to be king,” Homewood said. “The social media sessions have been good and reinforce that we are doing a lot of the right things. I have been bragging about Fusionfarm’s… (continue reading)

Do you realize as a stakeholder in a small or medium sized business that creating quality and compelling content can lead to more sales? I hope to convince you that it will, and it’s important to look toward a competent content marketing agency like Fusionfarm for help. The truth is that small and medium size businesses are in a position to provide high quality content to customers and prospects. The challenge is finding someone within an organization with interest in creating and curating that useful and essential content to grow the business. Creating quality content is a serious commitment and… (continue reading)

Second Street recently wrote a blog post about the Dos and Don’ts for successful Facebook contests. Their platform, UPICKEM, is one that we use to run successful Facebook contests. It’s an excellent application to run successful contests. Facebook contests are valuable for brands pages for four reasons: A brand or business can increase its audience by gaining more Likes A brand or business can collect emails and data from the participants It’s a fun way to build brand awareness It is a way to engage with your current audience/customers and new or potential customers. However, in order for your contest… (continue reading)

It’s clear that social media is changing consumer behavior around the world. However, many businesses have yet to recognize the true powers of social media and are struggling to adapt to this dynamic new medium and take advantage of the opportunities it presents. One of the things that make social media great is how it allows a genuine two-way conversation between a brand and its online community. This level of interaction between a brand and its community is known as social media engagement. Social media engagement is not about passively pushing promotional content in Facebook, Twitter and Pinterest. It is… (continue reading)