FIND YOUR THING TO DO HOOPLANOW.COMGrowing fast with an on-the-run audience, Hooplanow.com is the best local source in Eastern Iowa to find things to do. Fusionfarm developed a message to captivate viewers – wherever they may be.
Hooplanow.com's audience is always on the move and well-versed in trends in technology and media – they're not fooled by posers. It’s crucial that the Hoopla brand speaks to the audience in a voice that's nimble, authentic, and matches their vernacular at any given point on the pop culture timeline.
The campaign message integrates an aggressive visual approach with provocative words to weave a tale of grand adventure, whether it's a night with the hottest band or a loving relationship with a saucy
plate of pasta.
Strategically speaking, it's simple – take it to the audience. Although traditional print, broadcast and radio play an important role, the focus is on media that can be delivered to the individual: mobile and Twitter updates, Facebook contests and giveaways, and sponsored events and swag put the brand right in front of Hoopla’s audience. Proactive media like venue signage, transit, and online marketing on websites popular with the audience round out the messaging blitz, which lead to a 400% jump in online visits to Hooplanow.com.