We worked with district leadership, teachers, students and parents to build Alburnett’s new belief system. Then, together, we infused that identity throughout the community.
At Alburnett, purple is more than a color. It’s identity, the pulse that beats throughout the community. Our campaign – Purple on Purpose – defined Alburnett’s particular hue of purple and made it an unapologetic statement of positioning.
Campaign work included video, website and supportive branding assets. Yes, we achieved Alburnett’s goal of 10 more open enrollees per year … and, oh yeah, we actually delivered 42 open enrollees in the first 6 months of the campaign.
• $3.5M potential revenue delivered in the first 6 months of campaign
• 4X campaign goal