Bucket Listing

CASE STUDY // Cedar Rapids Bank & Trust

The “experts” – aka mom and dad – told you not to waste your allowance on the Darth Vader action figure with the double-telescoping lightsaber. But you did. And now it’s worth $7,000. Smart.

Being smart and all, you’ve since spent your adulthood not just saving for a rainy day, but actually making it rain. A lot. After a lifetime of hustle that’s paid off big, it’s time for you to sit back and let your money work for you for a change. Even Smarter.

Intro graphic for CRBT case study: collateral, landing page and ad

Client + Agency

Cedar Rapids Bank & Trust + Fusionfarm

Fusionfarm Role

Design, Branding

Platforms

Print, Digital, Responsive Web

The Ask

The Cedar Rapids Bank & Trust (CRBT) Wealth Management team counted on us to raise their awareness with life hustlers who find themselves in the middle of a windfall, expected or otherwise.

The Answer

The CRBT Wealth Management team helped make Hollywood possible. To translate that victorious feeling into a full-fledged campaign, we developed a core narrative – Bucket List. Then, we leveraged the lyrical headline Influence your Affluence and a visual language based on summer blockbusters to transform the CRBT Wealth Management team into your trusty sidekick for any Bucket List adventure.

It was a dynamic call to action: Scuba dive across the Maldives. Put your grandkids through college. Nab some ancient artifacts with Indiana Jones. Because now, you can.

collateral for CRBT case study

the_work

Look at that beautiful beach. Thanks to Influence Your Affluence, those folks didn’t have to rob a bank and assume a new identity to get there, either.

Let's Build the Future Start a Band Smash Records Together.

Fusionfarm