A Digital Marketing & Creative Agency

Corridor Car.com

Automotive White Label

A media company was looking to enhance their autos offerings online with an experience that allowed for:

  • Layout and structure optimized for critical data tied to autos
  • Flexible for private party or dealer inventory
  • Featured Placements across key templates to upsell dealerships for incremental revenue
  • Unique selling proposition to encourage dealers to work with CorridorCar.com instead of other major auto sites

 

Services Involved

Standing Out

The automotive space is crowded when it comes to finding the right car online and after a few iterations the team was struggling to sell dealers into the site and keep them paying to be on the site.  Each dealer had a unique set of needs for their business and wildly different budgets.  Dealers wanted a level of control but mostly wanted to be able to measure how leads translated into buyers.

Optimized Flexibility

Leveraged the Automotive White Label which allows for pricing flexibility across a broad range of dealership sizes including a new Deep-Linking Technology which can be priced like traditional Search Engine Marketing campaigns on a pay-per-click basis.  The Deep-Linking Technology allowed dealers to pay only for warm leads on their inventory and move buyers into the dealers website more quickly.

Closed the Largest Dealership

The new model helped to win the business of the largest and most sophisticated dealer in the market.  With the new pay-per-click model the dealer pays based on inventory viewed and set no cap in total spend each month.