A Digital Marketing & Creative Agency

Barnes Manufacturing Services

Website Design for New Generation of Business Owners

Barnes Manufacturing, a family owned business, was going through a generational change in leadership and wanted to introduce a new website design and an overall dynamic digital presence that paralleled this change. Fusionfarm partnered with the manufacturing company to modernize the brand through a new custom website, find more customers through search engine optimization and engage with potential customers through Facebook marketing management.

Stuck In the Past

Barnes Manufacturing is an esteemed company with varying large-scale projects under their belt. Unfortunately, no one knew it. Their website needed a renovation that focused more on their landmark success and less on the technical aspects of the business. They also wanted to spread brand awareness and nurture the brand’s relationships with its current and potential customers.

Out with the Old, In With the New

Our website design and development team put on their hard hats and built a new website that kept the customer at the forefront. For example, we created large project galleries that highlighted the high quality work Barnes has implemented for its customers. Furthermore, the websites functionality and design was directly influenced by user testing of Barnes’ identified buyer persona, including features like visual cues and slower slider speeds. We also executed a comprehensive SEO campaign to make sure customers could find their new website. Lastly, we created dynamic content for the business’ Facebook marketing strategy, making information available to a community within the niche market.

Groundbreaking Response

Barnes’ new website erected a spike in website traffic and conversions. Our enhancements after user testing improved user experience while Fusionfarm’s SEO process continues to give Barnes first page and first position rankings. The number of submissions to the Quote Request form has also increased steadily since the launch of the new website. Meanwhile, our engaging Facebook community management garnered five times more fans in just the first 6 months.