Our website design and development team put on their hard hats and built a new website that kept the customer at the forefront. For example, we created large project galleries that highlighted the high quality work Barnes has implemented for its customers. Furthermore, the websites functionality and design was directly influenced by user testing of Barnes’ identified buyer persona, including features like visual cues and slower slider speeds. We also executed a comprehensive SEO campaign to make sure customers could find their new website. Lastly, we created dynamic content for the business’ Facebook marketing strategy, making information available to a community within the niche market.