A Digital Marketing & Creative Agency

Dwell Home Furnishings & Interior Design

Business Booms after Dwell's Digital Makeover

An esteemed local business, Dwell Home Furnishings & Interior Design provides high quality furniture and interior design services and they sought a website that would speak to their high end offerings, and could be found in a Google search. With more than 40 years of design experience, Dwell needed to give their stagnant, outdated website a fresh look that reflected the in-store experience that keeps their customers coming back. Dwell turned to Fusionfarm to design and develop a dynamic new website as well as search engine optimization to get it in front of their customers.

Services Involved

Becoming Out of Style

At over six years old, Dwell’s website was stuck in the past as the business continued to claim its space in avant-garde furniture and design. Load time was slow, the product inventory was outdated and the content focused too much on the products and not enough on the in-store and the customer experience that sets Dwell apart from the competition.

Aligning the Message and the Experience

Our team got to work on developing the blueprints for the new website. Fusionfarm’s web developers and designers collaborated to create a new website concept that illustrated the elaborate experience customers find in the store. The new website redirected the customers’ attention from individual products to broader room categories. We also optimized the websites content to ensure Dwell was appearing in search results for relevant industry terms.

Renew, Refresh and Excite

Paralleling the company’s philosophy, Fusionfarm successfully renewed Dwell’s digital marketing presence, refreshed the website and excited the client and, most importantly, its customers. Shortly after the new website launch, Dwell immediately saw a boost in both website and foot traffic. The interior design and furniture store claimed they were almost busier than they could handle and had a significant increase in sales.