Channeling our inner beast, we built a campaign with sticky, bold messaging and a suite of PoP assets that would convince customers to pick up a 6-pak. Or eleven.
Let’s break it down: Same Lion. New Pride. communicates that it’s still the same Lion Bridge brew we all know and love, BUT proudly and conveniently canned in prides— er —packs of 6. The layers of meaning in the phrase bring more power to the message.
The copy wrapper Crack Open Some Community digs deep into the very heart and soul of Lion Bridge by illustrating the joy of crackin’ open a cold one and ending with community – a nod to the community-centric nucleus of the brand. It’s an idiom that becomes unique to Lion Bridge, signaling you aren’t just drinking beer, you’re having an experience.
…In the city, the mighty city the lion brews toniiiight. A-weema-weh, a-weema-weh, a-weema-weh, a-weema-weh…
- Impressions: 150,967
- Reach: 56,239
- Ad Recall Lift Rate: 32.61%
- Post Engagement: 3,492
In the Media:
- Total media mentions: 19
- Total media reach: 21.4 million