In the first year of the new website, NewPi has increased its traffic by over 50% and the staff is thrilled with the easy use WordPress CMS. Not only has traffic to the website increased, visitors have wholeheartedly adopted the online registration system for cooking classes. While eCommerce capabilities were not the major driver of the website redesign, these new capabilities have generated enough sales to cover the cost of the website redesign nearly two times over in the first year. During the 2014 holiday season, the first year NewPi offered online gift cards, sales topped $5,000.00 in that period alone. In addition, with a much improved mobile experience, NewPi saw its mobile traffic increase by 12% in the first year alone.