Restaurant-goers Salivate with Social Media Marketing
When Fusionfarm partnered with Cedar Rapids Restaurant Week, they were aiming to engage the community’s taste buds and spread awareness about the annual event that encourages dining at local restaurants. Our social media marketers spiced up their Facebook and Twitter pages and engaged with the community through the #EatWeekCR hashtag. Our efforts left the community hungry for more and garnered nearly 50% engagement over the course of the campaign.
“We worked with Fusionfarm on a branded marketing campaign that included social media, targeted digital display ads, and print ads to promote our Restaurant Week event and encourage participation. The team at Fusionfarm created social media content for Facebook & Twitter including gift card giveaways, short videos, and social ads that increased engagement with our pages and drove traffic to our website. Our social media community manager actively monitored our activity responding to and sharing user-generated content related to the event and our #EatWeekCR hashtag. After surveying our participants we were pleased to see that most learned about our event through our Facebook page. We loved working with Fusionfarm and being a part of their creative process!”
Director of Communications & Marketing, Cedar Rapids Area Convention & Visitors Bureau
Changing the Menu to Attract a Larger Target Audience
Hosted by the Convention & Visitors Bureau, Cedar Rapids Restaurant Week is an annual event that encourages the community to dine at local restaurants with special event menus. Although the event was previously hosted in September, the CVB wanted to change the event date to March in hopes of bringing business to participating restaurants during a slower time of year. Through social media marketing, we were able to entice people out to try some of the city’s finest, and most unique restaurants.
Setting the Table for Success with Social Media Strategy
We created a strategic social media campaign that chopped through the noise to raise brand awareness for the event, while creating an engaged community of participants. The campaign included new branded designs for their more effective Facebook and Twitter marketing, targeted social media ads and engaging original content including short-form video. We shared and responded to participant posts through social listening – monitoring the #EatWeekCR event hashtag and other relevant keywords related to the event.
Results: The Target Audience Eats It Up
Our social media content captivated the audience with 46% average engagement over the course of the campaign – 6.1% engagement is standard for social media pages with less than 10,000 likes. And as a cherry on top, over half of surveyed participants reported hearing about the event through Facebook content.