A Digital Marketing & Creative Agency

The Gazette

Digital Advertising Operations

The Gazette is a daily newspaper that was looking to maximize their online revenue earnings.

  • Advertising operations and programmatic support allow smaller scale sites to focus on content production
  • Leverage mature programmatic ad stack plus new 3rd party integrations to enhance advertising offerings including native advertising and video

 

Services Involved

Maximizing Digital Revenue

Everyday there are new partners and offerings that can help media companies grow their digital revenue.  The Gazette needed a partner who could evaluate, implement, test and report on new digital revenue generating solutions.

Advertising Operations

Worked with The Gazette to build and adjust programmatic ad stack and ad tier to maximize CPMs.  Evaluated several new entrants into the digital landscape to add new 3rd party revenue generating offerings to the website based on the needs of The Gazette.

27% Increase

Digital revenue on TheGazette.com was up 27% over last year.  Now eligible for private market exchanges including successfully running an AARP campaign for $6,000 in one weekend.